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Powerful. Purposeful. Planet-protective. We’re a brand on a mission for better beauty. 


Our story began when our founder, Susie Ma, home-made body scrubs to sell on Greenwich Market to help her mum pay the bills. Now we’re one of the UK’s fastest growing beauty businesses with a family of over 20,000 Ambassadors who love and share our products with others.  


What drives everything we do? Our Infinite Purpose: to help create a healthier, greener, more empowered world. 



  • We use sustainably sourced, natural ingredients from tropical climates in all our products 

  • They’re freshly made in-house at our Surrey HQ 

  • With COSMOS Certified Organic formulations for increased skin nourishment 

  • And every incredible skin-enhancing claim comes backed by clinical data 



  • Every single product is certified vegan 

  • We are a CarbonNeutral® and Zero Waste to Landfill certified company 

  • All our core skincare packaging is either recyclable, refillable or returnable 

  • Our HQ is run entirely on renewable energy 


More empowered 

  • 10% of our profits go to charities and good causes in the UK and around the globe, like United World Schools, The Trussell Trust and Reef Restoration Foundation 

  • We are proudly Made in Britain, supporting jobs at home 

  • Our Ambassador Opportunity empowers others to build their own thriving beauty businesses 


This is your invitation. Become a part of our enduring purpose to do good beyond beauty. Book your ticket today. 



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