ABOUT

Powerful. Purposeful. Planet-protective. We’re a brand on a mission for better beauty. 

 

Our story began when our founder, Susie Ma, home-made body scrubs to sell on Greenwich Market to help her mum pay the bills. Now we’re one of the UK’s fastest growing beauty businesses with a family of over 20,000 Ambassadors who love and share our products with others.  

 

What drives everything we do? Our Infinite Purpose: to help create a healthier, greener, more empowered world. 

 

Healthier 

• We use sustainably sourced, natural ingredients from tropical climates in all our products 

• They’re freshly made in-house at our Surrey HQ 

• With COSMOS Certified Organic formulations for increased skin nourishment 

• And every incredible skin-enhancing claim comes backed by clinical data 

 

Greener 

• Every single product is certified vegan 

• We are a CarbonNeutral® and Zero Waste to Landfill certified company 

• All our core skincare packaging is either recyclable, refillable or returnable 

• Our HQ is run entirely on renewable energy 

 

More empowered 

• 10% of our profits go to charities and good causes in the UK and around the globe, like United World Schools, The Trussell Trust and Reef Restoration Foundation 

• We are proudly Made in Britain, supporting jobs at home 

• Our Ambassador Opportunity empowers others to build their own thriving beauty businesses 

 

This is your invitation. Become a part of our enduring purpose to do good beyond beauty. Book your ticket today. 

​

​